Team Members: Alex, Dimas, Gorkay, Joshua
Logos:
Menu
Dish
Food Cost
Suggested Price
Hot Honey Sausage Pizza
$3.40
$11.00
Morning Crunch Chicken Pizza
$4.10
$13.00
Shakshuka Pizza
$3.28
$10.00
Jersey Sunrise Calzone
$4.16
$14.00
Dominican Breakfast Calzone
$5.10
$17.00
Garden State Veggie Calzone
$3.18
$11.60
Cinnamon Sugar Dough Knots
$1.60
$5.50
Apple Galette Tart
$2.12
$7.00
Strawberry Cream Pinwheels
$2.85
$9.50
Beverages
- Naked Juice
- Harmless Harvest
- Joe Tea
- Suja
Loyalty Program
Primo Breakfast Club
- Buy breakfast 4 times → 5th meal discounted
- Valid during morning hours (6AM–11AM)
- Tracked using a punch card system
Pizzeria Space
The perfect venue for your corporate summer party. Our space offers a versatile layout featuring high-top seating for quick turns and comfortable booth options for group gatherings.
Opening Party
Join us for our school project launch! Check out the exciting features we have lined up for our grand opening event.
- Overhaul Event: A complete showcase of our school project milestones.
- Free Entry Raffle: Every guest gets a ticket for a chance to win a delicious large pie.
- Pizza Wheel: Spin the wheel to earn instant prizes and treats.
- Bingo Activity: Join the rounds for a chance to claim the grand prize.
- Event Mascot: Meet our student-engagement mascot in a full pizza suit!
- Free Drinks: Enjoy 1 cup per person (limited time) to celebrate our launch.
Social Media Overview
Fig 1.1: Visual Engagement Strategy
Target Audience
Focusing on local foodies and students within a 5-mile radius of Primo Pizza locations.
Content Pillars
Authenticity, Quality Ingredients, and Community Events showcased through short-form video content.
Primo Pizza Marketing Strategy
Slide 07